You have probably seen the links floating around comparing the Kerry/Edwards logo to the Bush Cheny logo. “What you see is what you get” is an article in the New York Times giving a full breakdown of the differences, complete with an image to summarize things. Conclusion? Bush is the winner on the design front.
I got to see the truth of this statement first hand when I received a campaign letter “from John Kerry”. The letter is set almost entirely in capital letters (not small caps either). As if that weren’t bad enough the capital letters are set in a serif font. I haven’t managed to read any part of the letter (except the part that tells you who to make your check out to).
Maybe this is the standard format of all last minute campaign letters. Maybe the point is to make the eyes want to rush through and skip over the text so that we will hurry up and send money. But my reaction was to throw it in the garbage. Someone should rethink that strategy.